Introducing Uber Eats to the

Netherlands in a surprising way.

Problem

Uber Eats has been active in NL for a couple of years but hasn’t properly introduced itself, so it is seen as a foreign, impersonal global brand.

Campaign

This happy 360° campaign stars the Dutch folk singer Frans Bauer. To maximise local relevance and buzz, we didn’t just let Frans sing; we also made him rap. With the help of the new catchy slogan, a fruitful platform was launched for multiple years.

Results

It has had a great impact, as Dutchies now see Uber Eats as a genuine local option. Numbers: +27% consideration, +33% favorability, +14% sign-ups, +36,4% multi-appers, indexed CP +7% in campaign cities. Boom!

Role & Agency

Sr. Copywriter
We Are Pi (Freelance - 2024)