Introducing Uber Eats to the

Netherlands in a surprising way.

Uber Eats has been active in NL for a couple of years but hasn’t properly introduced itself, so it is seen as a foreign, impersonal global brand.

Problem

This happy 360° campaign stars the Dutch folk singer Frans Bauer. To maximise local relevance and buzz, we didn’t just let Frans sing; we also made him rap. With the help of the new catchy slogan, a fruitful platform was launched for multiple years.

Campaign

Results

I can’t disclose this confidential information, but I can tell you that it worked :).

Role & Agency

Sr. Copywriter
We Are Pi (Freelance - 2024)