Have a browse through some of my favourite social first projects, influencer collaborations, and other social native work over the years.
Nespresso
We know David isn’t the most exclusive spokesperson for your brand, but god, does he sell! This resulted in an absurd level of engagement, especially that viral video.
Bol
I had the pleasure of creating social-first concepts throughout my time at Dept (and as a freelancer). Sometimes it looks a tad polished, sometimes real low-fi, but always fun, lighthearted and relatable.
Fernandes
Two artists give their meaning to our tagline: Make every moment Switi in all social formats such as long organic (TT+IG Reels), paid short (TT 10s & IG (15s), and throughout cities in (D)OOH.
Optimum Nutrition
This major sports nutrition brand needed to establish a social presence in the Netherlands; what better way than to utilise Jacky Groenen, a world-class icon in women's football.
NS
September is the time when everyone returns from holiday, returns to the same commute, returns to the same train carriages. We needed to warn people and simultaneously encourage them to avoid the rush hours with a bit of fun.
Albert Heijn
An oldie but goldie, back when Facebook was a thing this was the first interactive talent show. The rules of social engagement didn’t change much in 8 years, though. This was a part of a Silver Lion for Appie Today.