Turning Select into a
national sweetheart
Insight
Select by bol (the Prime of bol) offers many great features, but bol struggled to get many young parents to become paid Select members. They needed to see how it could enrich their daily life.
With clever omnichannel tactics that zoomed into recognizable family scenarios across NL/BE we gained a truly amazing amount of members (which bol won’t let me list in public ;). All 360 comical campaigns had a main TVC, numerous digital assets, radio spots, funny social ads (with a single TikToks reaching 1.8mil views), OOH & much more.
Campaign
Awards:
3 Gouden Loeki quarter winners
Numbers:
Classified, but great. Can tell in person ;).
Results
Senior creative + ACD - DEPT®
2020 - 2023