Everyone deserves an

Unforgettable Christmas.

Insight

Christmas is often portrayed in a classic way, but this is not the reality for many people.

In this platform-first campaign, grandparents showed true love in the TVC. They and other characters returned in various assets (OLV, OOH, and digital) tailored to target groups. This 360° campaign also included influencers, a Snaplens game, TikTok, radio, banners, and more.

Campaign

Results

• Nominations: 1xADCN, 1xYouTube Awards,
• Winner: Anthem Award (Gold in DEI) + 2x Lovie Awards (Bronze DEI + People’s Choice)

Role & Agency

ACD - DEPT®