Everyone deserves an
Unforgettable Christmas.
Christmas is always portrayed a certain way (classical table setting, people laughing, animals falling in love), but this is not the reality for many people.
Insight
A proper platform-first campaign with Christmas makers starring in the TVC making a real effort for their sensory-sensitive granddaughter. They return in various assets, cleverly tailored to the various target groups (OLV, (D)OOH, and digital experiences). The campaign further includes influencer partnerships, a Snaplens game, Meta, TikTok, radio, banners, and so much more.
Campaign
There are overwhelming positive reactions from customers, people with autism, and the creative industry being featured across websites worldwide.
Results
ACD - DEPT® - 2023