Adidas Nemeziz
It’s not made for you
Launching a new football boot needs to feel credible. But if you can’t get the biggest stars with your budget, you need to appeal to the stars of the street.
Insight
In this provocative piece we let Ajax and Anderlecht players tell street stars/trickster influencers: It's not made for you. That’s how we triggered them to prove us wrong and show their skills in the search for one true Nemeziz. There were 32 spots in the main Nemeziz knock-out tournament, with the big final in the Johan Cruyff Arena during half-time at an Ajax match.
Campaign
• We reached 3.9 million followers.
• Nemeziz became the second best-selling Adidas football range within weeks.
Awards:
Bronze Clio
Results
Role & Agency
Creative - Iris Amsterdam - 2018